Anne L. Roggeveen

Professor of Marketing, Babson College

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Anne L. Roggeveen holds a PhD in Marketing from Columbia University. She has been a faculty member at Babson College since 2002. Her research interests are in the area of consumer and managerial information processing and decision making— particularly in the areas of pricing and retailing. Her research is widely published in journals such as the Journal of Marketing Research , Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. Additionally she has presented her research at numerous national and international conferences.

She has won a number of awards for her teaching and research including: Lamb-Hair-McDaniel Outstanding Marketing Teacher Award AMS Outstanding Marketing Teacher Award (2014), Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG (2014), Best Conference Paper La Londe Conference (2011), the William R. Davidson Journal of Retailing Best Paper Award (2010), Best Paper Consumer Behavior Track Paper, Winter AMA (2009), Babson College Faculty Scholarship Award (2008 and 2012), the M. Wayne DeLozier Best Conference Paper Award, AMS (2008), and the Stanley C. Hollander Outstanding Retailing Paper Award, AMS (2008). Her paper, “Customer Experience Creation: Determinants, Dynamics and Management Strategies,” was one of the Top-10 most-cited articles published in Journal of Retailing during the 2007-2011 period.

She has served as a co-editor for a number of special issues including special issues on: Shopper Marketing: In-store, On-line, Social and Mobile (Journal of Businss Research - forthcoming); Pricing and Retailing (Journal of Product and Brand Management - forthcoming); Nonverbal & In-Store Communication in the Retail Environment (Psychology & Marketing, 2014); Shopper Marketing: Role of In-Store Marketing (Review of Marketing Research, 2014); Retailing (Journal of Marketing Management, 2013); Pricing in a Global Marketplace (Journal of Retailing, 2012); and Pricing (Journal of Product and Brand Management, 2011). Dr. Roggeveen currently serves on the editorial review boards of the Journal of Retailing, Journal of Service Research, and Journal of Services Research, as well as Associate Editor at the Journal of Consumer Marketing.

Dr. Roggeveen has co-chaired the Shopper Marketing & Pricing Conference (2014), Pricing & Retailing Conference (2013), Academy of Marketing Science Dissertation Competition (2013), AMA/ACRA Retailing Conference (2012), Direct/Interactive Marketing Research Summit (2011), the Pricing in a Global Marketplace Conference (2010). She also has served as a track chair for numerous conferences including the Retailing & Pricing track of the American Marketing Association Summer Conference (2013), the Pricing and Revenue Management Track of the Academy of Marketing Science Conference (2011), the Services Marketing Track of the Academy of Marketing Science Conference (2010), and the Consumer Behavior Track of the American Marketing Association Summer Conference (2006). Additionally, she served on the conference program committee for the Society of Consumer Psychology Conference (2012) and the Association for Consumer Research Conference (2010). In addition, she co-chaired the Academy of Marketing Science Dissertation Competition (2013). She was the Chair of the AMA Retail and Pricing Special Interest Group Chair (2010-2014). She currently is on the AMA Retail & Pricing Special Interest Group Board of Directors.

She has taught the MBA core course in marketing as well as electives in Marketing Research, Marketing Innovation and Experimentation, and Marketing Strategy.

Last Updated: November 21, 2014